Small businesses uses email marketing tools like MailChimp, Hubspot and others but may not get the desired result they would expect for. Are you one of them and still looking to get positive result through email marketing campaign?
Don’t worry, we have compiled here actionable tips from a range of industries and brand experts which can be helpful for you to get the desired result you waiting since long.
George Schildge – CEO – Matrix Marketing Group
Focus on writing the best subject lines – Did you know that approximately 35% of email recipients open an email based on the subject line alone and that 69% of email recipients will report an email as spam solely based on the subject line. So tips here is, if you want higher conversion rates, more leads, loyal customers and an above-average ROI on email marketing efforts, you have got to be using the best email subject lines.
Ryan Robinson – Content Marketing Consultant
Stop using the word “subscriber” immediately and Substitute “subscriber” for “community member” to build meaningful connections with them.
Steve Arnold – Founder & CEO - MarketHub
If you want to see your message to the primary inbox of your audience, make sure you are only sending messages to people who are likely to engage with them.
Mark Sean Elliott – MD - Sparkes4Growth
Design the emails so it is clear to read on mobile devices as well as desktops and most likely to pass spam filters (so plain test works better than HTML.).
Nick Braun - Founder - PetInsuranceQuotes
“Be simple, helpful and clear”
According to Nick – we email everybody who opts in for email follow ups and uses our pet insurance quote system. We have tested several difference types of email campaign, template etc. What we have found that has the best response rate and a best result is being simple, helpful and clear.
Kim Kohatsu - Founder/Chief Creative Officer - Charles Ave Marketing
“Ask for customer feedback”
Kim has created a campaign to reach out to user who hadn’t used their software in several months. Kim has asked them a single question using poll: Why not? The result was pretty amazing for Kim, they have not only received the useful feedback from past users but those who started using their software again, received a discount on their next purchase. Their email campaign was a Win-Win Kim and was highly successful.
Samuel Wheeler – SEO Specialist - Inseev Interactive
Understand email frequency, cadence and unsubscribing.
According to Sam the best email marketing tip here is, make sure you have a great understanding of email frequency, cadence and what the reasons are for unsubscribe. If you know how often you can reach out to your audience without them unsubscribing, you can get out of the box results.
Cadence is more about the pattern of your mails. No one will open a promotion email that is sent out in the middle of the night. If you email are sent in the right pattern at the right time of the day, you are more likely to get the attention of your audience.
Neil Patel – Entrepreneur & Influencer – Quick Sprout
Only send out emails to people are opening them and put all of the people who aren’t opening in re-engagement campaign to get them active.
You may also like: 5 Ecommerce Experts Share Tactical Email Marketing Tips
When it comes to email marketing, same strategy which works for one industry may not work for other. You can make your email marketing with right approach and strategies. Make sure you are writing email in more human way to build a natural relationship with your audience. Start a real conversation with them and give them a reason to respond back. Be consistent with your timing, frequency, cadence, content and brand. Before you craft email, think about your audience needs and deliver relevant, helpful, educations and targeted emails.