Generating more traffic to your website starts with knowing how to attract new customers. The internet is filled with millions of sites—so it’s up to you to make your company’s site stand out. Simply designing a functional website won’t get you much traffic. It’ll take a lot more effort if you want to see results.

Here are few of the top winning ‘must haves’ that you can implement straight away to start getting results and grow your business with success:

Speeding Up Your Website

Did you know that website speed can have a huge impact on web traffic? Not only do many people click away from a site that takes too long to load, but search engines also rank those websites lower.

Speed up your website by reducing image sizes, caching the data, and using embeds only sparingly.

Update And Refresh Your Website

The first step to getting more visitors is to frequently update your site with rich, valuable content. The best way you can do this is by setting up an informative blog. You get to share your knowledge while helping visitors learn about your industry and the types of products or services you sell.

Make sure that the content on your website is readable and responsive to work on mobile devices. Don’t let your visitors to pinch the screen to read it. This is notoriously frustrating with customers and they will quickly lose interest and go to your competitor who has likely to have already achieved this!

Utilize Social Media

You’re going to have to share all your great content, along with your company’s products or services, with the world. An easy and free way to do this is by creating a social media presence. Millions of people use platforms like Facebook, Twitter, and LinkedIn, so you can reach a large number of new customers by simply interacting with them on social media sites. You get your content out there for your followers to see, and then they hopefully share it with their own networks, which will perhaps lead to a snowball effect.

Optimize Your Website Content For Search Engines To Find You Straight Away!

Make sure that you use relevant keywords in your pages. To find the right keywords, you first need to understand who your customers are what their work issues and problems are and then you can tailor your website content, blog posts and social media updates around how your product or service could help them. Make sure that the keywords that they might be searching for are covered off in your website and blog pages and the content is tailored towards solving their particular problem.

Schema Microdata Implementation

Adding Schema markup to your website’s HTML is another great method when you’re learning how to drive traffic to your website. Schema microdata help search engines more precisely identify the contents on a web page.

For instance, on your sales pages, you could use the “Offer” schema microdata. This tells the search engines that you’re offering a product for sale. Google, Yahoo!, and other search engines can then return your sales page in the SERPs when they believe that someone is searching for an offer like yours.

You can get as detailed with your Schema microdata as you want. The more markup you add, the more transparent your web page becomes for search engines.

Drive Traffic with Email Marketing

Communicating with customers through emails is a key component to driving new customers to your website and keeping customers loyal after their first visit.

Ensure that anything you send to customers adds value — whether it’s an exclusive discount, updated events and offerings, or professional insights and recommendations based on your own experiences. After you’ve crafted the perfect message, craft a catchy and concise subject line, and you’re ready to go.