Advertising, it is a type of marketing communication that helps spread awareness about particular brand that could be in any form such as product, service or ideology and create a platform for consumers to engage with. As the name implies, mobile advertising is carried out using mobile devices.
The difference between a desktop and a mobile is that the latter is usually attached to the users hand and allowing them for endless flow of information. According to recent market trend, mobile marketing has quickly become an integral element of digital media and marketing.
The tech world is growing rapidly and has become more dependent on smart phones day by day. It is thus necessary for marketing agencies to adjust their approach to digital marketing consequently. A recent study stated that more than 51 percent of the US population use mobile devices and on flip side 42 percent people still actively use PCs.
Mobile usage has skyrocketed for the first time in history and surpassed desktop usage which is a signal for marketers to utilise this global shift accordingly. You may fail to see better conversion for your brand if you don’t know exactly where your potential users are – on their mobile devices. Today companies those are allocating their major budget to desktop marketing should rethink and consider these statistics before taking any decision.
Study conducted by eMarketer found that by the end of this year, mobile advertising investment will reach $30.45 billion, surpassing desktop investment by $2.78 billion and print by $1.42 billion.
Trends In Mobile Advertising
The mobile advertising market is exploding and the digital medium is expected to surpass all other digital advertising platforms. By considering this, the future significantly promises to be bigger and better for the industry.
Today, digital market has realized that the futures lies in mobile marketing and are taking possible steps to incorporate it into their marketing strategies. Given these trends in mobile advertising, it is essential for digital marketers to consider the key mobile platforms of search, social media, video and display.
Adopting App Model
Since mobile marketing is no longer about banner ads, today mobile marketers are shifting towards app model. As people today are spending most of their time on mobile apps, mobile app usage make up about 86% of the total time spent by users on mobile devices.
A revolutionary feature of mobile advertising is the emerging technique of cross-device marketing, which gives marketers with useful insight into the relationship between desktop activity, mobile exchange, unique devices, mobile data providers and geo-specific locations. Cross-device technology helps marketers to understand the path of conversion among devices.
Mobile Video Advertising
As mobile video advertising has grown gradually over the years, it is now time to justify the hype it has generated in all this time. Only in USA, mobile video advertisement investment has doubled from $720 million in 2013 to $1.5 billion in 2014. Well, there are several factors that have contributed such as increased use of mobile video advertising due to improvement in broadband coverage and 3G mobile internet facilities.