A successful eCommerce website is combination of great design and elements which make buyers online purchase hassle free, happy, convincing enough to stay more time and impressive enough to bring them back for doing more buying. An eCommerce website built with customers perspectives will immensely result in increased sales and also improve the brand online reputation.
Here are some must have elements of eCommerce website to consider implementing for your next project.
Content builds brand awareness and also online reputation. It elicits social media shares and further improves search engine credibility and visibility. You can have content either in form of news or upcoming events in addition to excellent products description that offers essential information about your products and services. Brand and design agencies put lot of efforts to prepare content for their clients’ websites and hire industries best writers who can meet required goals.
It was a time when static website with little content was sufficient but with fierce competition, it is not an option. Ecommerce website owners need authoritative content for search engines and their potential users.
Since the world runs on the visuals, you can attract users quickly with visually appealing high quality images. Hire reputed design agency that can justify with your requirements.
Once you have theme ready, sustain the same taste throughout your entire site. Don’t mix and match designs since it can confuse users. Website navigation, design and content should blend in simple and elegant ways which result in efficient user experience.
Your theme and color combination is blood of your website which keeps it glitter so choose it wisely. Design colors should have the perfect shade, tone and tint. Like, pure colors are great to make brand looking bold and by contrasts are created when colors are mixed with white. Tints and pure colors are typically used to complement brighter hues.
Great Structure that Supports Design
One of the most important aspects of structure is site navigation. It should be intuitive for users to find information. Remember that most users are looking for products to buy, and they should be able to find it instantly without searching endlessly on your site. Anticipate what users are looking for and give them a clear path to what they want. Never leave them at a dead end.
Website structure can be considered the mainstay of good design. Design can attract potential buyers but what if they don’t locate what they are looking for? This should be decided in the early stage of design process with clear plan on number of pages and how these pages are connected to each other. Choose the proper graphics and icons to support your infrastructure.
Proper CTA (Call-to-action)
If you’ve observed any big brands then call to action is obvious in their design but not pushy. Buy buttons are standout CTAs that encourage user to do exactly what that should be doing to buy the product. If users see their desired product on your website, then they want to know what would be the next action they have to follow to get the product to their front door. “Buy Now”, “Add to Cart” are the few CTAs that tells user exactly how to get their wish products.
CTAs isn’t just constrained to product pages, you can utilize them to funnel pages such as a landing page for an advertisement, subscription pages or any other parts of a website.
Optimize your Checkout Process
It is almost impossible to get the best optimized checkout process at the beginning. For this, you should always collect the users’ feedback and monitor the checkout process always as possible. Google Analytics tool can be useful.
Usability is the key with checkout process. Be flexible with customers’ personal information. Ask for only amount of information which is necessary for the order. The biggest drop-off section of checkout process is payment page, so keep it as easy to use and secure as possible.
Get Responsive Design
More than 50 percent of eCommerce traffic now comes from mobile. If your website isn’t responsive or optimized for mobile, you are running risk of losing thousands of potential customers for your brand.
Responsive websites shape themselves according to the screen size of user device and even with the smaller screen size, your usability and experience should still be striking for all the elements such as CTA, content, images and the checkout process.
Offer Great Support
No matter how meticulously your website has been built, it may still have issues. You need the right customer support at the place to handle the customer queries generously. Don’t just take feedback from your customers but also attend them and acknowledge the reports you get from customers using your website. Put them into action in order to be the owner of an efficient eCommerce website.
You have plenty of options to collect the feedbacks like live chat, social media support or just a toll-free-number. Website with no support especially in eCommerce instantly loses trust.